Joe Dirt (2001) with James Edmondson

Is Joe Dirt the best movie to watch while you crush Mountain Dew and hang out with your pals in a garage? There’s only one answer to that question, according to James Edmondson, who studied at TypeMedia in The Hague, Netherlands. In 2015 James launched his type company Ohno whose specimens do include Joe Dirt references, or breadcrumbs, or crumbs if you will. James has grown Ohno into an awesome company and brought in staff who care as much about type as he does. “Taking something silly very seriously,” matters to James and as Ohno’s Instagram suggests, “Graphic Design should be fun.” Yes, Joe Dirt has plenty of problems, but looking broadly at its humor, music, and story, would this sprawling romp make a fun Broadway Musical? Listen in to discover why, or why not.